Dear Reader,
With every new year, most of us wish for greater
success for self and dear ones. Here is a book that will give you some key
pointers – The
Success Principles: How to Get from Where You Are to Where You Want to Be.
The insights from this book are definitely
useful for any sales professional but also for all others at any stage of
career or studies.
One of the principles that I like was on
rejection, a concept that doesn’t exist in its true sense. If you ask for something
and get a NO, you are still where you were, no worse off than not having asked.
Just asking increases the probability of getting what you asked.
Here is an excerpt that you may find
useful:
SWSWSWSW
Whenever you ask anyone for anything,
remember the following: SWSWSWSW, which stands for “some will, some won’t; so
what – someone’s waiting.” Some people are going to say yes, and some are
going to say no. So what! Out there somewhere, someone is waiting for you and
your ideas. It is simply a numbers game. You have to keep asking until you
get a yes. The yes is out there waiting….
ASK REPEATEDLY
One of the most important principles of
success is persistence, not giving up. Whenever you’re asking others to
participate in the fulfilment of your goals, some people are going to say no.
They may have other priorities, commitments, and reasons not to participate.
It’s not a reflection on you.
Just get used to the idea that there’s
going to be a lot of rejection along the way to the brass ring. The key is
not to give up. When someone says no, you keep on asking. Why? Because when
you keep on asking – even the same person again and again – you might get a
yes….
A TELLING STATISTIC
Herbert True, a marketing specialist at
Notre Dame University. Found that
This means that 94% of all sales people
quit after the fourth call. But 60% of all sales are made after the fourth
call. This revealing statistic shows that 94% of all sales people don’t give
themselves a chance at 60% of the prospective buyers.
You may have the capacity, but you also
have the have the tenacity. To be successful, you have to ask, ask, ask, ask,
ask!!
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Wishing you amazing success and intense
richness in 2019.
Warm regards
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